You're Not Stuck Because You Don't Know What to Do. You're Stuck Because You're Deciding Alone.

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Quick Note: First time I'm building a mastermind. 10 founders ($250K-$3M). LIMITED spots left. If you're tired of building alone, this might be exactly what you need.

Let me guess what your last 30 days looked like:

You woke up on Monday with 47 "priorities." Spent Tuesday in back-to-back meetings that solved nothing. Wednesday you pivoted the entire marketing strategy. Thursday you questioned everything. Friday you felt like you accomplished nothing meaningful.

Sound familiar?

Here's the brutal truth: You're not stuck because you lack knowledge. You're stuck because you lack a decision-making system.

Every successful founder I know has one thing in common. It's not genius. It's not luck. It's not unlimited resources.

They have someone to think with.

And you? You're trying to run a $500K+ business with the decision-making process of a solopreneur.

That's why you're stuck.

Let me show you exactly how this plays out, and what you can do about it:

1. The $500K Decision Trap (And Why Smart Founders Get Caught)

Here's what happens when you hit $500K:

The decisions multiply. But your brain capacity doesn't.

At $50K, you had 5 big decisions per month. Product, pricing, one hire, maybe some marketing.

At $500K? You have 5 big decisions before lunch.

• Should we expand to enterprise or double down on SMB?
• Do we hire a VP of Sales or keep doing it ourselves?
• Is this customer churn normal or are we hemorrhaging?
• Should we launch that new feature or fix the existing bugs?
• Are we scaling too fast or too slow?

And you're making all of these decisions in isolation.

No co-founder to debate with. No board to challenge you. No peer group that actually gets it.

Just you, your anxiety, and 47 browser tabs of "research" that contradicts itself.

ACTION: The Decision Audit

Count how many significant business decisions you made alone last week.

Now ask:

• How many of those kept you up at night?
• How many did you second-guess afterward?
• How many could have been better with a second opinion?

If the answer is "most of them," you've found your bottleneck.

2. Why Your Current "Advisory" System Is Broken

"But I have advisors!" you say.

Really? Let's check:

Your spouse/partner: Loves you, but doesn't understand the business complexity.

Your friends: Well-meaning, but they've never scaled past $100K. Or most are just not founders.

Your team: Smart people, but they depend on you for their paycheck. They won't tell you the hard truths.

Random networking events: Surface-level connections sharing generic advice.

Online communities: 10,000 members, 10 meaningful conversations.

Here's what's missing: Someone who's been where you're going, has no agenda except your success, and will tell you when you're being an idiot.

ACTION: The Advisory Reality Check

List everyone you currently go to for business advice.

For each person, ask:

• Have they scaled a business past where I am now?
• Will they tell me hard truths, even if it hurts?
• Do they understand my specific industry/model?
• Are they invested in my actual success?

If you can't find 2-3 people who pass all four tests, you're flying blind.

3. The Isolation Tax: What Building Alone Actually Costs You

Think isolation is just lonely? Think again.

Here's what building alone actually costs:

Slower decisions: You research for weeks what a peer group could solve in 20 minutes.

Worse decisions: Without perspectives to challenge you, you optimize for comfort, not growth.

Repeated mistakes: You learn everything the hard way instead of learning from others' failures.

Burnout acceleration: When every decision is on your shoulders, every failure feels personal.

Opportunity cost: While you're debating internally, competitors are moving fast.

I learned this the hard way. At my first company, I spent 6 months "researching" whether to hire a VP of Sales. Six months of analysis paralysis.

A founder friend finally said: "Dude, just hire someone. If they suck, fire them. You've lost more money in delay than you'd lose on a bad hire."

He was right. That decision, made in isolation, cost me half a year of growth.

ACTION: Calculate Your Isolation Tax

Think of your last big decision that took months to make.

Ask:

• How much revenue did the delay cost?
• What opportunities did competitors capture while I was deciding?
• How much mental energy did the uncertainty consume?

That's your isolation tax. And you're paying it on every major decision.

4. Why Most "Solutions" Don't Actually Solve This

You've probably tried to fix this before:

Masterclasses: Give you frameworks, but no one to apply them with.

Courses: Teach you what to do, but not how to decide when to do it.

Coaches: Help 1:1, but you're still the only voice in the room.

Large communities: Too big to get real advice, too generic to understand your specific situation.

Conferences: Great energy, surface relationships, no ongoing accountability.

What you actually need is embarrassingly simple:

A small group of founders at your stage, meeting regularly, with someone who's been where you're going to guide the conversations.

That's it. No complex frameworks. No elaborate systems.

Just consistent exposure to people who understand your problems and can help you think through solutions.

ACTION: The Solution Reality Check

What have you tried to solve the "building alone" problem?

For each attempt, ask:

• Did it give me ongoing access to peer perspectives?
• Was it specific to my revenue stage and challenges?
• Did it create accountability for actual decisions?

If not, you tried to solve an isolation problem with more isolation.

5. The $3M+ Founders Secret: They Don't Build Alone

Every founder I know who's scaled past $1M has some version of this:

A small group of founders they trust. Meeting regularly. Solving problems together.

It's not fancy. It's not a secret framework.

It's just the basic human reality that big decisions are better when you're not making them alone.

The founders who figure this out early scale faster. Make better decisions. Sleep better at night.

The founders who don't? They stay stuck in the $500K decision trap, burning out while trying to be the hero of every story.

ACTION: The Scale Check

Ask 3 founders you know who've scaled past $1M:

• Who do you go to when you're stuck on a big decision?
• How often do you meet with other founders?
• What's the most valuable business conversation you had this month?

I guarantee none of them will say "I figured it all out alone."

The Reality About Building to $3M+

Here's what no one tells you about scaling past $500K:

The technical stuff? That's the easy part.

Marketing funnels, sales processes, hiring frameworks: all of that can be learned.

The hard part? The decision-making.

When to pivot vs. when to persist. When to hire vs. when to outsource. When to expand vs. when to optimize.

These aren't Google-able questions. They're contextual, nuanced, and specific to your business.

They require judgment. And judgment gets better with perspective.

The founders who scale fastest aren't the smartest. They're the ones who've built systems to make better decisions, faster.

And the best decision-making system? Other founders who've been where you're going.

Final Truth Bomb

You can keep trying to build alone.

Keep researching every decision to death. Keep carrying every choice on your shoulders. Keep wondering if you're missing something obvious.

Or you can do what every founder who's scaled past $3M has done:

Find a small group of people who understand what you're building and commit to thinking through the hard stuff together.

It's not complicated. But it is necessary.

And if you want to stop building alone, I've got something that might help.

For the first time ever, I'm building a mastermind.

• 10 founders. $250K-$3M revenue. One year commitment.

• Quarterly goal-planning. Bi-monthly tactical sessions. Real-time community access.
• Personalised dashboard to keep track of progress.
• Not courses. Not lectures. Just structured problem-solving with founders who get it.

Only 10 total spots. Applications close July 25th.

→ SECURE YOUR SPOT AMONG THE FIRST 10!

Stop collecting frameworks. Start implementing solutions that actually stick.

The frameworks exist. Your customized implementation doesn't.

Yet.

– Ignacio

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