The first week of the year is electric.

Energy is high, goals are ambitious, and optimism is through the roof.

You've probably set a long list of goals—maybe it’s scaling your business, improving your health, or finally launching that side project.

I get the feeling you’ve done this before,

I sure have.

By week two we are discussing them on the run.

By week three, the excitement fades away. Those goals? They start gathering dust.

“I’ll just do it later, they are not urgent” – you think to yourself.

When you realize they will be kept under the rug, you blame procrastination.

It’s time to let that old excuse go.

Procrastination gets a bad rap, but the truth is, it’s rarely about laziness or lack of discipline. Instead, it’s a sign that something deeper is at play.

The real problem isn’t procrastination

Imagine trying to assemble furniture from a flat-pack kit. You’re excited to see the finished product, but when you open the box, you realize:

  • The instruction manual is missing.
  • Some screws and tools aren’t included.
  • And the parts aren’t labeled.

You sit there, staring at the pile of parts, unsure where to begin. At first, you think, “I’ll figure it out. Maybe I can Google the instructions.” Then you notice the missing screws and tell yourself, “I’ll just run to the hardware store to get what I need.”

Hours pass. The frustration grows. Instead of making progress, you end up postponing the whole project, telling yourself, “I’ll deal with this later.”

But what if you had clear instructions, every piece neatly labeled, and the right tools at hand?

Suddenly, putting that furniture together feels straightforward—and maybe even fun.

That’s the real issue behind procrastination: it’s not about motivation—it’s about being under-resourced and unclear.

When you don’t have the right tools, prep, or plan, even the simplest tasks can feel paralyzing.

How does this show up in your goals?

Here’s how being under-equipped might be holding you back:

  1. Delaying decisions because you don’t have clear frameworks for prioritization.
  2. Avoiding delegation because you’ve been burned in the past and don’t trust the process.
  3. Postponing progress because you don’t know where to start or don’t have the right tools.
  4. Feeling overwhelmed because you’re trying to tackle everything all at once.

It’s not about trying harder or working more hours, it’s about having the clarity and support to make progress without burning out.

Don’t let 2025 be another year of missed goals.

The energy you have right now is your biggest asset.

But to sustain it, you need more than willpower: you need the right systems, frameworks, and tools to turn your goals into reality.

Here’s where to start:

  1. Clarify your priorities. What’s the real problem you’re trying to solve? Do you have SMART goals or OKRs?
  2. Find the right tools. Swinging harder won’t get the job done—use the right resources. (What resources do you need to be able to excel on this task?).
  3. Ask for help. Success isn’t a solo sport. Lean on experts, mentors, or peers who can guide you.

This year can be different.

The most successful founders and leaders I’ve worked with didn’t achieve their goals by grinding harder.

They learned to work smarter, with the right support and strategies in place.

Let’s make sure 2025 is the year you stop spinning your wheels and start making real progress.

Book a 1:1 session with me now, and learn how to overcome overwhelm, gain clarity, and finally tackle your biggest challenges as a founder with confidence, and obsessed about results.

You don’t need to be a micromanager, an operator, a burnt-out founder, a busy-aholic, or a stalled business.

RESERVE YOUR SPOT NOW

This is your year—don’t let the first week’s energy go to waste.

Ignacio

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