Let’s make 2025 your year of real wins

Many people start the New Year with ambitious resolutions, only to see them fade away within a couple of months.

Vague resolutions are sh*t.

You know the ones I’m talking about: “Be happier next year.” “Open a new market.” “Improve company culture.”

We’ve all written goals like these. They feel ambitious, but deep down, you know they’re setting you up to fail.

Why?

Because vague goals = vague results.

And I know from experience, for many years I “thought” I was setting great goals, until I realized that being vague and broad like “get in better shape” was complete BS and lead me nowhere.

What happens when your goals aren’t clear?

• Your days feel chaotic and reactive.
• You waste time (and money) on projects that don’t move the needle.
• You work hard but never feel like you’re making real progress.

It’s exhausting. And yet, most of us keep doing it year after year.

Let’s change that in 2025.

Have you heard about SMART goals?

I know, very probably, you have.
But remember: most problems I see with founders are not around NOT knowing a concept, but on how they actually implement it (or fail to do so).

Let’s revise: SMART goals are objectives that are:

Specific. Measurable. Achievable. Relevant. Time-bound.

Here’s the thing: Knowing what SMART goals are isn’t the same as putting them into action.

So here’s what they look like in real life:

❌ Instead of: “Improve company culture.”
✅ Try: “Reduce employee churn from 50% to 30% by December 2025.”

Then break it down further:

• Add 3 new employee benefits by the end of Q1.
• Increase salaries by 20% by the end of Q2.
• Schedule bi-annual feedback sessions by Q3.

Now it’s actionable. It’s trackable. And most importantly, it’s doable.

How to set SMART goals that actually work:

1. Get Specific: Define exactly what success looks like.
2. Prioritize Ruthlessly: Focus on goals that truly matter and drive results.
3. Break It Down: Is it a 10-day, 30-day, or 60-day kind of goal? Create a timeline.
4. Track & Adjust: Measure your progress weekly and tweak it as needed.

When you shift from vague goals to SMART goals:
✅ Your team knows what to focus on.
✅ Your business moves forward with direction.
✅ You regain confidence and momentum.

What’s one SMART goal you’re setting for yourself or your business?

Steal this SMART goal sample:

2025 Main Goal: Reduce employee churn from 50% to 30% by December.

Timeline: This is a 90-day goal to kick off, with adjustments every quarter.

Actionable Plan:✅ Q1: Focus on retention drivers.

• Introduce 3 new employee benefits (e.g., wellness stipends, flexible hours, professional development budgets).

✅ Q2: Boost compensation and recognition.

• Increase salaries by 20% for key roles.
• Implement a monthly employee recognition program tied to performance.

✅ Q3: Prioritize feedback and growth.

• Launch bi-annual 360° feedback sessions to identify team challenges.
• Roll out a tailored growth plan for 100% of your team.

✅ Q4: Measure impact and improve.

• Compare Q1-Q3 churn rates to final numbers.
• Conduct a year-end culture survey and review progress against Q1 benchmarks.

Metrics That Matter:

• Churn Rate: Track employee turnover percentage every 3 months.
• Engagement Score: Send a short, anonymous feedback form in January and November. Compare results to measure improvement.
• Team Satisfaction: Monitor attendance at benefits programs, training sessions, or recognition events.

Improvement:
This goal started vague—“improve company culture”—but now it’s clear, actionable, and measurable. You’re solving a specific problem (churn) with a structured plan that grows over time.

Imagine how much progress you’ll make if you apply this framework to every big dream you have for 2025.

Ready to create goals like this for your business?

Let’s turn your vague ideas into a winning plan.

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Book your Free 1:1 with me now!

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